The hybrid event service is a type of event that combines both live and virtual ("online") events. Hybrid events are considered the future trend of the event industry, offering many outstanding advantages.
1. What is a Hybrid Event?
A Hybrid Event is a type of event where both live and virtual elements are combined. Participants join the event through technological tools such as social media platforms (Facebook, Youtube, Tiktok, etc.), Skype, Zoom, etc. Therefore, Hybrid Events are also known as mixed events.
2. Advantages of Hybrid Events
The greatest advantage of Hybrid Events is particularly evident during the pandemic. In-person events with large crowds were impossible due to lockdowns and social distancing. On the other hand, transitioning entirely from an in-person event to a fully online event was a huge challenge for event organizers.
Therefore, the Hybrid Event model offers the optimal solution. Its advantages include:
- Hybrid Events can accommodate millions of online participants simultaneously, while still catering to a number of people who want to attend the event in person.
- Hybrid Events address concerns about venue, weather, and location, as only a portion of the audience attends in person, and the rest join online.
- Organizing both online and offline components helps reduce risks and makes management easier.
- Conducting a Hybrid Event does not require as many costs or manpower as traditional events, yet achieves similar effectiveness.
- Hybrid Events are more environmentally friendly as they reduce unnecessary waste.
- They provide an immersive experience with virtual effects in the event.
- They allow greater public reach, breaking down barriers of time and space. No matter where you are, you can participate in the event anytime with just a smartphone, tablet, or laptop.
- Event effectiveness can be measured thanks to software and technology that support online event organization.
- They enhance audience experience and optimize interaction between the public and guests.
- Hybrid Events attract more sponsors, as this is a new and evolving trend that is expected to grow in the coming years.
3. Technical Requirements for Hybrid Events
If a hybrid event is only aimed at promoting the program, it can be broadcast live through social media platforms such as YouTube, Facebook, Tiktok, etc. However, for events such as workshops, conferences, music, or entertainment, higher requirements are necessary.
Thus, to implement a Hybrid Event, you need to invest in modern technical equipment. Here are some essential devices you may need:
- Presentation equipment: LED screens, TVs, connection cables, image capture devices, web presenters, video switchers, 4-8K cameras, etc.
- Audio equipment: Amate speakers, handheld microphones, table microphones, mixers, soundcards, etc.
- Connectivity equipment: Computers, phones, iPads, internet connections, noise-cancelling headphones, etc.